This is a notebook about television, internet video, and what the next living room will be. It's an outline powered by Fargo. The editor of Glass is Zach Seward; the lead developer is Sam Williams.
The name is an argument: that media are best understood as competition for attention on screens connected to the internet. Phones, tablets, laptops, monitors, television sets—it's all just glass.
Comcast executives have been strategizing internally and speaking to some ad-industry players about ways in which they can provide a different type of ad-sales service than Google and other advertising-technology companies. Those ad tech companies have encouraged video makers to sell their ad inventory through automated online systems. But premium video producers—including TV networks—are often hesitant to do that, fearing it would crimp ad prices. Comcast can argue to potential clients that because it owns NBC, it has a shared interest with them in not letting that happen.